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SOCIOLOGICAL RESEARCHES
The center of marketing and development of the enterprises carries out sociological researches in following directions:
1. researches on socially significant economic problems:
- the social responsibility of business,
- mutual relations of business and authority,
- problems of safety of business and others.
2. Social researches of public opinion of the population or business circles of the country on actual problems:
- change of the tax laws,
- pension reform,
- administrative reform and others.
3. Sociological researches in sphere of marketing:
- studying and monitoring of mass demand for the consumer goods,
- segmentation of a commodity market and services,
- research of social, political and economic problems,
- social mapping, polls,
- electoral researches, forecasting of behavior of voters,
- drawing up of the social and economic passport of region,
- expert estimations and forecasts.
By the center of marketing are carried out sociological researches with the purpose of the comparative analysis of innovative potential of Russia, Ukraine, Belarus, separate regions of Russia, research of preference of businessmen in sphere of consulting services, researches criminogenic uneasiness connected with enterprise activity.
At present time "the Sight of the Russian and Italian enterprises at conducting joint business researches in Russia" and the All-Russia research "Safety of business" are carried out.
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